Heather Frey is the founder and president of SmashFit.com, and the creator of The Change Challenge. Heather brings a sense of "I know what you're going through" experience to SmashFit and to helping people reach their fitness goals and life’s potential even through the toughest of circumstances.
“It’s not just what you eat, and it’s not just workouts, it a combination of both AND more importantly, figuring out how to make them work in your busy life. Mental strategy is what makes the physical strategy possible.”
As the social media Fitness Expert for The Ricki Lake Show, Heather educated, lead discussion and supported the The Ricki Lake Show community and fans. She was invited to appear on the show to launch her creatively simple change by change body transformation program, The Change Challenge. This challenge is unique in that it guides and teaches the mental strategy to create the physical one. Before that, Heather was the fitness expert for the NBC show “Miami Moms” encouraging Moms to take care of themselves as well as they take care of their children. Heather was also selected to be on the show American Ninja Warrior and was one of a handful of only female participants to be profiled.
On top of being an entrepreneur and heath and fitness expert, she is also a Fitness Strategist, clean eating advocate, trainer, writer, speaker, artist, and former Figure Competitor. Heather has worked with countless clients to create health and fitness strategies that work into their life; do-able, manageable plans that make sense so they can have lifelong fitness. Heather also writes and motivates daily about fitness and life strategies. Her passion and get-it-done fitness advice earned her the honor of being named in the Huffington Post as one of the “16 Health Experts To Check Out On Twitter”. Heather has also been seen on NBC and CBS Miami TV stations as well as in SELF Magazine, BOCA Magazine, Natural Muscle, and Oxygen Magazine. She is regularly invited to talk about her specialty, the mental mindset of fitness, which is at the heart of her Change Challenge. Very active in social media, Heather's interaction and ability to connect with people has earned her large followings and is ranked among the top most influential fitness personalities on Twitter according to Klout, which measures user influence over many platforms. She also was a speaker for The Women's Empowerment Series, seminars focused on helping women build their best life.
Along with her fitness career, Heather is an experienced graphic designer and published artist. She worked around the country for 15 years as a freelance designer and owner of Heather Frey Designs. She launched her art career in 2005 by coming out with calendars, cards and journals sold at Borders Books, featuring her inspiring women and words of wisdom.
In 2006, Heather began training for Figure competitions and by 2007 had won many first place titles. This earned her a spot to compete at the national level and led to being selected to appear in the book “Fit Girls” by renowned physique photographer John Stutz.
All of her accomplishments led to the inspiration for SmashFit.com which comes from Heather’s passion to motivate people into a healthier and more fulfilling life. She writes about life strategies and coaches her clients into learning how to create healthier lives and gives them the tools, strategies and mindset that fit into *their* life.
Her words demonstrate she understands that fitness goals, and personal goals, start in one spot – the brain. And by motivating and reconditioning the mind, anything is possible.
“Your fitness is 100% mental. Your body won’t go where your mind doesn’t push it.” – Heather Frey
SmashFit isn't just a fitness website, it's a culmination of a lifetime of work designed to move people into a the life they were meant to live. Fitness is one of THE key elements for balance because when you feel good, the rest almost takes care of itself. SmashFit comes more out of the desire to FEEL better; looking better is the icing.