Heather Frey is the founder and president of SmashFit.com, and the creator of The Change Challenge. Heather brings a sense of "I know what you're going through" experience to SmashFit and to helping people reach their fitness goals and life’s potential even through the toughest of circumstances.
“It’s not just what you eat, and it’s not just workouts, it a combination of both AND more importantly, figuring out how to make them work in your busy life. Mental strategy is what makes the physical strategy possible.”
Heather Frey is the owner and founder of SmashFit.com, a site which focuses not just on the physical side of fitness, but on the mental and emotional sides as well. She is also a Fitness and Life Strategist, clean eating advocate, personal trainer, writer, speaker, artist, former Figure champion as well as a wife and mother of two.
Working with clients led her to create The Change Challenge, a change by change, phase by phase fitness strategy, which was launched on The Ricki Lake Show. She then became the show’s social media fitness expert leading weekly discussions and educating people on how to make the right nutritional and fitness choices to suit their life and goals. Along with her appearance on the Ricki Lake Show, she was also the the fitness expert on the NBC6 TV show “Miami Moms” and was invited to present fitness segments on both NBC6 and CBS Miami. Heather also had the honor of being selected to compete on the hit TV show American Ninja Warrior where she was one of only a handful of women chosen for the challenge.
Heather has also been in SELF Magazine, BOCA Magazine, Natural Muscle, Oxygen Magazine and was invited to be a speaker at The Women's Empowerment Series, seminars focused on helping women build their best life. She is regularly invited to talk about her specialty, the mental mindset of fitness, which is at the heart of achieving all goals.
Heather began her health and fitness career when she began training for Figure (physique) competitions in 2006 and by 2007 had won many first place titles which earned her a spot to compete at the national level where she placed in the Top 10. This led to being selected for the book “Fit Girls” by renowned physique photographer John Stutz.
Along with her fitness career, Heather is an experienced graphic designer and published artist. She worked around the country for 15 years as a freelance designer and owner of Heather Frey Designs. She launched her art career in 2005 by coming out with calendars, cards and journals sold at Borders Books, featuring her inspiring women and words of wisdom.
The inspiration for SmashFit came when she finally learned the truth about the power of nutrition and exercise, not just to your body, but to your mind. She wanted to share that truth with others and teaches strategy for change and motivates people into their healthiest and most fulfilling life. Her words demonstrate that she understands fitness goals and personal goals start in one spot - the mind; and by motivating and reconditioning the mind, anything is possible.
SmashFit isn't just a fitness website, it's a culmination of a lifetime of work designed to move people into a the life they were meant to live. Fitness is one of THE key elements for balance because when you feel good, the rest almost takes care of itself. SmashFit comes more out of the desire to FEEL better; looking better is the icing.