Owner, Founder and President of SmashFit; Certified Personal Trainer; National Figure Competitor; Graphic Designer; and Artist
Years of Experience: A bunch
Family Stats: Married with two darling girls, ages 7 and 13
BA from Virginia Tech with a Communications major and a minor in Sociology; Child Rearing 101-310 (I'm in the continuing education program); earned my "How To Juggle Sixteen Things at the Same Time and Still Retain Your Sense of Humor" certification.
2006 South Florida District Championships - 2nd in the Open; 2007 Sunshine Classic - 3rd in the Open; 2007 Anna Level Figure and Fitness Championships - 1st in the Masters and 3rd in the Open; 2007 Gold Cup/Zena Collins Figure Fitness - 1st in the Open, and 1st in the Masters, Jr. Nationals 2008, Jr. Nationals 2009 top 10.
I began my fitness career at 3, when my Mom put me in gymnastics. I adored gymnastics and competed all through my kid years. It gave me confidence and taught me self-discipline, the kind of discipline that gets you where you want to go in life. I believe it also helped form my body in terms of strength and muscular structure. When I think about it, I've been conditioning since i was in preschool!
A few years after college, I married my high school sweetheart. His career as a Marine Corp pilot took me around the country which was both fun and frustrating. I started my career as a graphic designer in 1991 and branched out as a starving artist in 2000. But it didn't pay well. I finally hit gold (ok - more like gold plate) when in 2005, my artwork was published in calendars and journals. You may have seen them at Borders Books.
Throughout the years, I continued to work out off and on. Not being in one spot for long, sometimes I'd join a gym and sometimes not. That meant sometimes I was in good shape, sometimes I wasn't. I worked out through my first pregnancy, but it took me a year to get back to the gym. With the birth of my second baby, I knew I couldn't wait that long. I waddled into the gym every day and worked out until the last minute. No, it DID NOT make labor smoother, but it did speed my recovery, helped me jump back in shape, and restored some of my brain cells lost in the baby haze.
Once home from the hospital, feeling poofy, bloated, and tired, my friend came over to visit. She brought a gift for the baby and she brought me fitness magazines. "Thaaaanks", I said. Just what I needed, buff girls staring at marshmallow me. BUT, once alone with these girls, I felt inspired by them. Some of them were even Mom's. Determined to "look like I never had kids", I listened to them. I did their "6 Moves To a Better Back", lunged for my "best butt ever", and crunched towards my "bikini body" until my gym friends started to take notice. And then I met my good friend Sherie Salvadori, an IFBB Figure Pro, and trainer extraordinaire.
Truth is, I never thought I needed a trainer. Probably didn't if I just wanted to stay exactly the way I was. But I didn't.
It wasn't until Sherie showed me exactly what to lift, how many times, and how heavy, that my body started to change. That, coupled with the almighty diet, and my body was transformed. With lots of encouragement and some gentle prodding, so began my journey as a Figure competitor, and part of my inspiration for Smashfit. Although there are many talented trainers out there, I needed a specific trainer to achieve a specific goal. Sherie was my fit.
As I train for my next show, I realize that the biggest change has not been in my abs, or my hamstrings, or even my glutes...the biggest change has been in my MIND. Once I decided to change it, I did it. So can you. Let SmashFit help get you where you want to go.
To book Heather for appearances and speaking engagements, please write or Contact Us.
Recent Mantra: When you know better, you do better. Maya Angelou
Heather Frey is the founder and president of SmashFit.com, the first personal trainer and fitness matching website on the net. Both client AND trainer match so it's a match *both* ways. Think matchmaking for fitness. "When you put two things together that go together, things just naturally work out." SmashFit helps both clients and trainers find exactly what they need. Heather brings a sense of fun and real world experience to SmashFit and to helping people reach their fitness goals and life's potential.
Creator of The Change Challenge, Heather is launchng a unique health and fitness challenge with The Ricki Lake Show. It's a step off the scale and a focus on what you need to DO one small change at a time. Transform your body one change at time.
You can find Heather on the NBC show "Miami Moms", on the new NBC Miami Nonstop station talking exercise, nutrition, and the fitness-mindset needed to get both new, and experienced Moms to their strongest best, as well as the whole family.
On top of being an entrepreneur and TV personality, she is also a blogger, artist, speaker, fitness coach, and Figure Competitor. Heather writes and motivates daily about fitness and life strategies. Her passion and get-it-done fitness advice earned her the honor of being named in the Huffington Post as one of the "16 Health Experts To Check Out On Twitter" as part of the TwitterPowerHouses series (16 Health Experts To Check Out On Twitter). SmashFit has also been in Oxygen Magazine and Heather's workout was featured in the 2012 January issue of SELF Magazine.
Heather was also invited by Florida Grapefruit to be the spokesperson for their Juicy Scoop campaign in Miami and was a invited to be a speaker at the Women's Empowerment Series seminar. She has appeared in numerous magazines and is invited regularly on radio and podcasts to talk about training and her specialty, fitness strategy and the mindset it takes to get you fit and keep you fit. "Your fitness is 100% mental. Your body won't go where your mind doesn't push it," says Heather. She speaks about the tie-in between the mental and physical elements of fitness, establishing herself as not only an expert in fitness, but as a *motovationalist*.
In 2006, Heather began training for Figure competitions and earned a spot to compete at the national level. This led to her to being selected to appear in the book "Fit Girls" by renowned photographer John Stutz. Heather is also a published artist and experienced graphic designer with her work featured on calendars, journals and cards. When not working, Heather stays extra busy as a wife, and mother of two beautiful girls. Both are creative and inherited their mother's passion for sports.
The inspiration for SmashFit.com comes from Heather's passion to motivate people into a healthier and more fulfilling life. Her words demonstrate she understands that fitness goals, and personal goals, start in one spot - the brain. And by motivating and reconditioning the mind, anything is possible.